Americans Expected to Purchase 161 Million Pounds of Butter for the Holidays
As friends and family gather for the holidays, Americans are expected to purchase 161 million pounds of butter from the second week in November through Christmas.
While butter sales usually increase during the holidays, the pandemic, which spiked a rebirth of home cooking, has also caused butter sales to grow significantly year-round.
Dairy Farmers of Wisconsin saw a 400 percent spike in recipe searches during the pandemic.
Suzanne Fanning, the organization’s Senior Vice President, says, “We want to encourage residents to choose all-natural Wisconsin farm-to-table butter to create their favorite recipes at home.”
Fanning adds Wisconsin butter is all-natural, simple and pure, made with only two ingredients, fresh cream and salt.
Wisconsin is one of the top two butter producers in the U.S., and the dairy industry in the state employs more than 150,000 residents and contributes $45.6 billion to the state’s economy.
Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s dairy products.
(Story Courtesy of NAFB News Service)