Grains Council, Texas Reps Promote Sorghum Overseas
The U.S. Grains Council and the Texas Department of Agriculture visited Spain last week to look into export opportunities for U.S. sorghum and distiller’s dried grains with solubles in 2022.
The group met with Spanish grain importers and compound feed producers during the trip.
“Spain produces about 36 million metric tons of compound feed annually,” says Paige Stevenson, USGC manager of global trade. “They’re also the largest pork producer in the European Union. Spain is historically a significant buyer of U.S. sorghum, so this mission was an important one.”
The USGC says the Council and Texas sorghum exporters engaged in a dialogue with their customers to help ensure that U.S. sorghum is not overlooked as the Spanish market makes its purchasing plans for the upcoming year.
The mission team had one-on-one meetings with Spanish grain importers, feed producers, and hog producers.
Spanish importers hold American sorghum in high regard, and the trip resulted in heightened interest in the commodity.
“As a result of the trip, we immediately received follow-up calls from the Spanish industry asking for price and quality specifications,” says Stevenson. “That highlights the importance of sitting down with your customers face-to-face.”
(Story Courtesy of NAFB News Service)