The two groups that comprise Minnesota Soybean earned nine first-place awards at the National Agri-Marketing Association’s (NAMA) Region 3 Awards Jan. 19 in Minneapolis.
The Minnesota Soybean Research & Promotion Council (MSR&PC), a farmer-led group that directs the state’s soybean checkoff program, took home several first-place awards, including:
- an August 2022 press release detailing a checkoff investment that led to the first shipment of U.S. soymeal to Uzbekistan
- the Stepping Up campaign
- the Council’s 2021 Annual Report
- its Minneline newsletter, which is co-published by MSR&PC and the Minnesota Soybean Growers Association (MSGA)
- Minnesota Soybean’s Game of Soy booth at Farmfest, which also earned NAMA’s Best in Show in the Advertising category.
MSGA, a nonpartisan organization that advocates on behalf of Minnesota’s 27,000 soybean farmers, was once again recognized for its bimonthly magazine, Soybean Business. MSGA also notched first-place honors for a membership advertorial featuring Vice President Darin Johnson that ran in the September-October 2022 issue of Soybean Business.
“These awards don’t come easy; we compete with advertising giants in agriculture,” Sr. Director of Integrated Marketing Doug Monson said. “Our industry peers who submit entries are talented and driven, just like us. Winning like this doesn’t happen often, and each win is cherished by our team.”
Each of Minnesota Soybean’s winning submissions will be considered at the Best of NAMA awards April 26-28 in St. Louis.
Minnesota Soybean is overseen by Mankato-based Ag Management Solutions, a skilled, dynamic workforce for small associations and agriculture groups.