From farm to frontline, the Minnesota Soybean Research & Promotion Council (MSR&PC) has taken another giant leap forward to highlight environmentally friendly investments from the soybean checkoff. In summer 2022, the Council, which directs the state’s soybean checkoff resources, launched the Stepping Up campaign to boost farmer profitability and promote the value-added uses of the “miracle bean” while making community connections.
Following the successful 2021 Driving Soy promotion, Minnesota farmers are promoting renewable, value-added soy products and giving back to frontline health care workers in their communities. During 2022, the Council’s organized county program, which represents more than 50 counties across the state, has donated more than 3,000 pairs of shoes to Minnesota health care workers.
To cap the 2022 Stepping Up promotional effort, the Council is proud to donate more than 120 pairs of Skechers soy-based GO shoes to personnel at CentraCare – St. Cloud Hospital’s ICU Department.