Lafayette County Producer New Executive Director Of Gelbvieh Association

A seventh-generation farmer from Western Missouri’s Lafayette County is the new executive director of the American Gelbvieh Association.  The group announced that their new executive director is Harold Bertz of Mayview, who started the role Monday.  AGA president Lori Maude said that the board was excited to have Bertz leading the organization and setting a path forward for the breed in a quickly changing beef industry.  Bertz previously worked ten years for the Red Angus Association of America, focusing on growing the acceptance of that breed with commercial cow/calf producers and feedyards. More recently he was the chief operating officer of the American Royal.

The American Gelbvieh Association has a membership of about one-thousand producers and a registry database with over one million animals, including about 45,000 currently active Gelbvieh and Gelbvieh-influenced cows.